heroThe Copywriter's Handbook: A Step-by-Step Guide to Writing Copy That Sells
The classic guide to copywriting, now in a fully updated fourth edition. This book covers copywriters, marketing managers, creative professionals, freelancers, small business owners, and information marketers.
Inclusive of all taxes · Best price from M. M. MUKHI & SONS
About this product
Whether you’re writing print ads or online campaigns, this handbook reveals: - Eight proven headline formulas and how to apply them - The 5-step “Motivating Sequence” for driving sales and profits - Ten tips to boost landing page conversion rates - Fifteen techniques for higher email open and click-through rates - Methods for creating lead magnets that double response rates - The “4 S” formula for clear, concise, and compelling copy This thoroughly revised fourth edition also includes essential guidance on digital content marketing, online videos, and high-conversion landing pages with up-to-date resources.